Film & TV

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

The rebrand includes the publication of a new style guide.

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

Kuwahara’s BMX became iconic when it appeared in the 1982 movie, and the 40th anniversary model will recreate the look of the original model.

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.

Creative Producer Jeff Parker discusses the scale of the epic brand extension: Doctor Who: Time Fracture

Stuart comes with his guitar, while Bob is armed with his teddy bear, Tim.

The Kawhi II “Goosebumps” shoe has been designed by Kawhi Leonard and uses the brand’s orange and green shades.

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.