The Horror – and Magic – of Copyright

Inspired by the recent release of Winnie the Pooh: Blood and Honey, Rachel Von Hossle – Marketing & Copyright Expert at Wynne-Jones IP – looks at what can happen when beloved characters fall out of copyright.

Jeni’s debuts Ted Lasso ice cream

The flavour – named ‘Biscuits with the Boss’ – combines crumbly shortbread cookies with buttery sweet cream.

BTS gets the LEGO treatment

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

WATCH: Storytelling in Licensing panel discussion

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

Mattel to bring back Barney in 2024

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

Gifts & Concepts debuts Paw Patrol baking range

“We think kids and parents will really love them and hope they will create some special memories together in the kitchen,” said Wouter Struijs, director and owner of Gifts & Concepts.

Natural History Museum welcomes Jurassic Park-inspired shop

“The iconic Jurassic Park film is very close to our hearts and we cannot wait to host this unique retail experience for fans of all ages to enjoy,” said Sam Barnes, Retail Commercial Manager at the Natural History Museum.

Aardman brings ‘Hide & Sheep’ trail to Leonardslee Lakes & Gardens

“It’s a delightful day out for children to explore this lovely 240-acre estate,” said estate general manager Adam Streeter.

Jazwares launches CoComelon HugMees by Squishmallows

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

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