Read the Brands Untapped 100: 2023 Edition here

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

Pokémon and Van Gogh Museum team up for gallery, activations and merchandise

“The Van Gogh Museum and The Pokémon Company have drawn on many years of educational expertise to create a special experience for children, their supervisors, and we hope many others at the Van Gogh Museum,” said Emilie Gordenker, General Director of the Van Gogh Museum.

SAI Group to launch snacks, cereals and candy for ZAG’s Miraculous

“By integrating the globally beloved superheroes Ladybug and Cat Noir into our product lines, our aim is to inspire kids to make healthier food choices,” said Alper Müftüoğlu, President of SAI Group.

Shrek’s Swamp comes to Airbnb

Located among the hills of the Scottish Highlands, Shrek’s Swamp is described as ‘a stumpy, secluded haven fit for a solitude-seeking ogre’.

Third PAW Patrol film to hit cinemas in 2026

“On the cusp of the premiere of our second, super-powered film, the universal love for our pups is stronger than ever,” said Jennifer Dodge, Spin Master Entertainment’s President.

Funko Games to debut festive slate at New York Toy Fair

The Peanuts Charlie Brown Trim the Tree game sees players work together to hang ornaments on the bending tree, all without losing the big red bauble.

WildBrain’s Elizabeth Litten Miller on sparking joy – and conversation – with KOI’s Teletubbies footwear

Elizabeth Litten Miller – WildBrain’s Vice President of Franchise Strategy – on why fashion remains at the heart of the Teletubbies brand.

KOI’s Uzair Ahmad and Madeline Wood on designing distinctive licensed footwear

KOI’s Founder and Creative Director Uzair Ahmad and Footwear Designer Madeline Wood talk us through KOI’s recent collaboration with Playboy.

Irregular Choice’s Dan Sullivan on bringing the action and adventure of TRANSFORMERS into footwear

Dan Sullivan – Owner and Designer at Irregular Choice – discusses how the firm’s TRANSFORMERS collaboration led them to a shoe concept they’d never attempted before…

Hasbro’s Marianne James on expressing fandom through footwear with TRANSFORMERS

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.