Film & TV

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.

Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America

Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.

KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.

“The collection presents different aspects of the mythical creatures and documents their journey in the series alongside Daenerys,” said Fabergé’s Head of Design, Liisa Tallgren.

Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.