Film & TV

Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Spirits that boldly go where none have gone before…

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

Marvel, Minions and more: the endless licensing appeal of Spot It and Dobble.

In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.

“We are absolutely blown away by the support for Elden Ring: The Board Game,” said Mat Hart, Co-Founder and Creative Director at Steamforged Games.

The Grinch Forum Low features a long hair suede upper executed in a Grinch-green colorway, a tongue illustrated with the character’s eyes and jewels on the laces depicting his sidekick Max.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.