From Birmingham to Brazil… Endemol Shine Brasil’s Fernanda Abreu on why Peaky Blinders resonates in the region

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.

PUMA debuts Pokémon footwear and apparel collection

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

As Asda brings Elf to their TV ads, Born Licensing’s David Born discusses the complexity of making it happen

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

Netflix readies Gears of War movie and adult animated series

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.

The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

Oficina Reserva’s Gabriel Zandomênico on creating Brazil’s first Peaky Blinders clothing collection

Gabriel Zandomênico – CEO and Co-founder of Oficina Reserva – discusses creativity, future collabs and the appeal of Peaky Blinders.

The Royal Mint celebrates The Snowman and The Snowdog’s 10th anniversary with collectable 50p

“We hope collectors will love the design as much as we do at The Royal Mint with the coin making the ideal Christmas gift for loved ones,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

Kylie Cosmetics teams with Warner Bros. Discovery Global Consumer Products for Wizard of Oz collection

The collection includes a limited-edition transformative lip tint that transforms from an emerald green to pink upon contact with lips.

Game of Thrones NFTs on the way from Nifty’s

“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery.

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