Film & TV
Bop It! Twist It! Brand It!: Bop It inventor Dan Klitsner discusses the iconic game’s licensing journey
KID Group’s Dan Klitsner, inventor of Bop It, talks us through how the iconic game has thrived with licences – and what the new Bop It Button offers celebrity brands…
“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards
Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.
Holly Marler – Creative Director at Cath Kidston – on the colour and character of the brand’s Care Bears collaboration
Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.
Fabergé debuts Game of Thrones jewellery collection
“The collection presents different aspects of the mythical creatures and documents their journey in the series alongside Daenerys,” said Fabergé’s Head of Design, Liisa Tallgren.
Steamforged Games’ Mat Hart and Sherwin Matthews on bringing Elden Ring to the tabletop
Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
Talking Brands: With Elf gracing the small screen for Asda, which other characters could be a good fit for ad campaigns?
Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.
The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
Star Trek Spirits launches Romulan Ales
Spirits that boldly go where none have gone before…
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.