The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

More stories, less stress: tonies launch Sleepy Friends for better bedtimes

“We’re honoured to help parents establish peaceful and beloved bedtime routines,” said tonies Liz Peters.

Identity Games’s Chief Creative, JM Duparc, discusses how The Traitors went from TV show to family game

What makes The Traitors and Miffy right for Identity Games? JM Duparc on licenses old and new.

ITV Studios teams with XR Stories to launch Emmerdale metaverse experiences

”The booming experience economy, increasing capability of mobile devices and rise of screen tourism all signal a great time to explore what more can be created with Emmerdale IP,” said John Rose-Adams, Creative Producer at XR Stories.

The Horror – and Magic – of Copyright

Inspired by the recent release of Winnie the Pooh: Blood and Honey, Rachel Von Hossle – Marketing & Copyright Expert at Wynne-Jones IP – looks at what can happen when beloved characters fall out of copyright.

Jeni’s debuts Ted Lasso ice cream

The flavour – named ‘Biscuits with the Boss’ – combines crumbly shortbread cookies with buttery sweet cream.

BTS gets the LEGO treatment

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

WATCH: Storytelling in Licensing panel discussion

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

Mattel to bring back Barney in 2024

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

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