Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility

As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.

Silver Fox Collectibles’ Darren Martin on bringing the characters of Twilight Imperium to life through high-end statues

Darren Martin, Creative Director at Silver Fox Collectibles, reveals what appealed about working on one of Asmodee’s most expansive – and popular – tabletop brands: Twilight Imperium.

Meet Chris Thompson – sci-fi guru and writer of the New Captain Scarlet graphic novel

As Anderson Entertainment’s New Captain Scarlet graphic novel launches, we meet writer Chris Thompson

Matchbox movie in the works from Mattel and Skydance

“We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages,” said said Robbie Brenner, Executive Producer at Mattel Films.

Hot Wheels: Unleashed welcomes Looney Tunes maps and vehicles

The Hot Wheels Looney Tunes Expansion includes new vehicles themed around the franchise’s iconic characters, including Bugs Bunny, Daffy Duck, Wile E. Coyote, Road Runner, and Marvin the Martian.

Asmodee to launch Squid Game, Ozark and Stranger Things board games

“We couldn’t be more excited to partner with Netflix and Walmart for these releases,” said Steve Horvath, Asmodee North America president and head of publishing.

Numskull bolsters CosCups range with Rocky

CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.

The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.

Stranger Things stage play and spin-off series in the works

The stage show is being produced by multi award-winning producers Sonia Friedman, Stephen Daldry and Netflix.

Kith to mark 60 years of Spider-Man with apparel, pop-up shop and comic book

“Our goal was to kick-off his 60th anniversary with a collaboration that captured Spider-Man’s timeless and effortlessly cool DNA; we couldn’t think of a better partner than Kith to deliver on this through their creative lens,” said Paul Gitter, SVP at Marvel Consumer Products.

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