Striker Entertainment’s Mandy Bardisbanian on the two ways to tell if a brand has product potential

Mandy Bardisbanian, Vice President of IP and Business Development at Striker, discusses the unique appeal of Don’t Hug Me I’m Scared.

Banijay debuts Peaky Blinders Manchester bar and restaurant

“Bringing Peaky Blinders Manchester on board as an official licensee ensures customers can enjoy an experience synonymous with the integrity, quality and character of the series,” said David Christopher, Group Director of Licensing and Merchandising at Banijay.

Axel Arigato debuts SpongeBob SquarePants collaboration

The range spans two sneakers – one styled after SpongeBob and one on Squidward.

Acamar Films teams with WWT for Bing activity trails

“It’s exciting to know that across spring and into summer, Bing really will be ‘not far away’ for UK families with our first partnership that stretches the entirety of the country,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar Films.

Kylie Minogue, Romesh Ranganathan and Eva Mendes among first wave of Bluey Book Reads narrators

The YouTube series kicks off with Kylie and Dannii Minogue reading ‘Mini Bluey’.

Mattel and George at Asda debut Barbie collection designed by young people from The Prince’s Trust

“Thanks to the immense support from George at Asda and Mattel, young people have taken part in a truly once-in-a-lifetime opportunity,” said Catherine Hutchinson, Senior Corporate Partnership Manager at The Prince’s Trust.

Steven Singer Jewelers teams with Cloudco and Born Licensing to launch Care Bears gold-dipped roses

“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” said Steven Singer, Owner of Steven Singer Jewelers.

Planet Earth III Live in Concert coming to London and Manchester

Playing alongside footage from the show will be a score from Hans Zimmer, Jacob Shea and Sara Barone, performed by the City of Prague Philharmonic orchestra.

Hasbro details expansive licensing slate celebrating 40 years of Transformers

The partner roster includes Mad Engine, RSVLTS, Skybound Entertainment and threezero.

Disney and Epic Games to collaborate on Fortnite-connected ‘games and entertainment universe’

“This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion,” said Robert A. Iger, Chief Executive Officer at The Walt Disney Company.

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