Alaska Airlines, Disneyland and Lucasfilm team up for Star Wars-branded aircraft

The Star Wars-themed plane is scheduled to fly in the Alaska fleet and throughout Alaska’s network for at least eight years.

B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate

Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.

Rebecca Bleau and Nicholas Cravotta on creating The Queen’s Gambit board game

The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.

Royal Shakespeare Company readies stage adaptation of Studio Ghibli’s My Neighbour Totoro

“I am delighted that the RSC have become our partner because I feel much in common between the quality of the RSC and Mr. Miyazaki’s aesthetic,” said Joe Hisaishi, Executive Producer and Original Composer of My Neighbour Totoro.

Mattel brings He-Man and the Masters of the Universe into Roblox

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

Animaccord embarks on rebrand for Masha and the Bear

The rebrand includes the publication of a new style guide.

J.J. Abrams’ Bad Robot to produce live action Hot Wheels film

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

Reemsborko to represent Octas’ portfolio, including Gloomy Bear, All Purpose Bunny and Mimi & Neko

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

Kuwahara to launch E.T.: The Extra-Terrestrial 40th anniversary bike

Kuwahara’s BMX became iconic when it appeared in the 1982 movie, and the 40th anniversary model will recreate the look of the original model.

Super7’s Armando Roque on authenticity, nostalgia and designing toys for retro brands

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.

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