The Brand Radar: Royal Mail, Aardman and fresh thinking around licensing

Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.

Design Museum to host immersive Netflix exhibition this summer

The exhibition will explore the evolution of Netflix and its design philosophy.

As Judge Dredd turns 45, we discuss the IP with 2000 AD’s Matt Smith, and The Cartoon Museum’s Joe Sullivan

2000 AD editor Matt Smith and Cartoon Museum director Joe Sullivan on why the character Judge Dredd still endures…

Hasbro to launch Indiana Jones toys in 2023

Toy giant has also renewed its Star Wars partnership with Lucasfilm.

Mattel to usher in “innovative new era” for Disney Princess and Frozen

“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer at Mattel.

“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands

Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…

An ABC of classics: why Anthologies, Books and Concerts are part of Gerry Anderson’s legacy

Jamie Anderson discusses extension plans for some all-time classic brands.

Jean Théberge on why licensed lines are at the heart of WREBBIT’s iconic 3D puzzles

President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.

Great British Bake-Off: The Musical to debut this summer

The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.

Portal Games bolsters its Detective range with Batman

“While many games fight like Batman, our games will challenge you to think like Batman,” says Ignacy Trzewiczek, CEO and lead writer/designer of the game series.

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