Netflix launches pop-up Squid Game experience in LA’s Koreatown

The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.

A24 celebrates decades of promotional movie merchandise with new book, For Promotional Use Only

The book showcases more than 160 pieces of promotional merch, including a Stepford Wives frisbee, Jaws-branded nylon stockings and a satin jacket for The Color Purple.

Play-Doh gets its own TV show competition in Play-Doh Squished

The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.

“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products

We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

Johnnie Walker partners with Netflix on limited-edition Money Heist bottle

In keeping with the theme of the show, there are hidden messages scrawled on the bottle that can only be seen under UV light.

Gremlins 2: A New Batch gets the Monster High treatment in latest Skullector launch

Previous dolls in the Skullector range have taken inspiration from The Shining, It and Beetlejuice.

Streaming service MUBI launches print magazine, Notebook

Dedicated to ‘the art and culture of cinema’, Notebook will be published by MUBI biannually and the 132-page pilot issue is only available to MUBI members.

Characters from Dune and Resident Evil head to Fortnite

Inspired by the recent Dune film, players can select outfits based on Paul Atreides and Chani.

Netflix teams with Emotionally Unavailable for Squid Game streetwear

The Emotionally Unavailable heart logo has been given the honeycomb treatment for a hoodie design.

The London Sock Exchange debuts second James Bond collection

This latest range includes six pairs, four inspired by iconic Bond villains and two featuring iconic 007 moments.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.