Netflix celebrates Stranger Things Day with limited-edition cereal, toys and pop-up stores

In the US, fans can take a tour of the first-ever Stranger Things pop-up stores located in New York City’s Times Square and at The Americana at Brand in Los Angeles.

Netflix partners with Champion for Stranger Things apparel collection

The college-inspired collection features Hawkins branding – based on the town featured in the show – as well as a mirrored design to reflect The Upside Down.

Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

Netflix details first wave of mobile games

“Whether you’re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone,” said Mike Verdu, VP of Game Development at Netflix.

Anya Hollis from Factory Rights on why cartoon legend Mr Benn is still going strong at 50

Mr Benn at 50: Anya Hollis, Head of Brand Licensing at Factory Rights, on the animation classic.

Quentin Tarantino teams with Secret Network for Pulp Fiction NFTs

“Secret Network and Secret NFTs provide a whole new world of connecting fans and artists and I’m thrilled to be a part of that,” said Tarantino.

Netflix launches pop-up Squid Game experience in LA’s Koreatown

The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.

A24 celebrates decades of promotional movie merchandise with new book, For Promotional Use Only

The book showcases more than 160 pieces of promotional merch, including a Stepford Wives frisbee, Jaws-branded nylon stockings and a satin jacket for The Color Purple.

Play-Doh gets its own TV show competition in Play-Doh Squished

The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.

“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products

We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

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