The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing

Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.

Reemsborko to helm products push for the films of Dario Argento

Widely considered the master of Italian horror films, Dario Argento’s filmography includes cult classics like Suspiria, Deep Red, Tenebre and The Bird With The Crystal Plumage.

Mondo launches Godzilla Museum range with Godzilla: The Animated Series statue

The range of small-scale collectible statues will celebrate all iterations of Godzilla throughout its history, from its most iconic looks to new artist interpretations.

Brian Bolland’s Judge Dredd artwork to be celebrated in deluxe Apex Edition book

The book includes high-resolution scans from the likes of The Cursed Earth, The Day the Law Died, The Judge Child Quest and Judge Death Lives.

Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

The Brand Radar: M&S, Cooking with the Stars and how retailers bring TV brands to life in-store

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing

We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.

OddFellows’ Chris DiVito and Mohan Kumar on bringing ODB into ice cream – and the brands they’d love to work with

OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.

KFC hotel experience – the House of Harland – comes to London

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

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