Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion

The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.

KidsKnowBest’s Joel Silverman on creativity, grabbing attention and his dream client

We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.

Sophie Bloomfield on inspiring designers – and launching a business in the pandemic

Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas

Aardman’s Ngaio Harding-Hill on the creative challenges involved in building live events around silent characters

We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.

HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

TOMY legend Alpesh Patel on breaking toys, dinosaurs for toddlers and creative filters

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

Adidas debuts licensed line of sustainable footwear featuring the likes of Kermit, Yoda and The Incredible Hulk

Other characters in the Stan Smith range include Toy Story’s Rex, Monsters Inc’s Mike and Peter Pan’s Tinkerbell.

Animated Cluedo series on the way from the studio behind Bob’s Burgers

“Clue is an iconic whodunit property that exudes mystery and intrigue, and has fans all over the world – we can’t wait to share our reimagined animated version with audiences,” said eOne’s Pancho Mansfield.

Irregular Choice’s Dan Sullivan on lightsaber heels, creative collections and designing footwear that’s utterly unique

We caught up with Irregular Choice’s Dan Sullivan to find out more about his approach to design, working with brands and what fuels his creativity.

“Demand for retro brands” fuels Sesame Street homewares line from Texco

Texco will be developing a range of Sesame Street duvet sets, curtains, bean bags, towels, cushions and fleece blankets.

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