Film & TV
The Brand Radar: M&S, Cooking with the Stars and how retailers bring TV brands to life in-store
Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.
Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing
We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.
OddFellows’ Chris DiVito and Mohan Kumar on bringing ODB into ice cream – and the brands they’d love to work with
OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.
KFC hotel experience – the House of Harland – comes to London
The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.
Modiphius brings Bond baddies into board games with SPECTRE
SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.
Star Editions debuts Moonbug e-shop featuring exclusive CoComelon and Blippi product
“We have wanted to bring our take on both Blippi and CoComelon to the UK for a while now and I am thrilled to say that we have achieved that goal this year,” said Star Editions’ Will Marston.
Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing
What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!
Colorway Game Labs’ Omari Akil on bringing DJ Jazzy Jeff and the Fresh Prince into board games with Summertime
We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.
Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV
Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.
Mattel teams up with JJ Abrams to launch Bad Robot premium action figure
“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.