The Brand Radar: Meyer, Nadiya Hussain and the importance of a shared vision

Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.

Meet Endemol Shine North America’s Vice President of Licensing Scott Shillet

Scott Shillet on Endemol Shine North America’s most challenging IP

Adventure Time spin-off, Fionna & Cake, heads to HBO Max

“We are thrilled to partner with our friends at Cartoon Network Studios to continue innovating and expanding the Adventure Time universe with this world class team,” said HBO Max’s Billy Wee.

Marvel Entertainment teams with SOMOS Community Care for back-to-school campaign around Covid-19 vaccinations

The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.

The Brand Radar: Talking licensed apparel design with Trademark Products’ Phil King

Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.

Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing

Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.

Reemsborko to helm products push for the films of Dario Argento

Widely considered the master of Italian horror films, Dario Argento’s filmography includes cult classics like Suspiria, Deep Red, Tenebre and The Bird With The Crystal Plumage.

Mondo launches Godzilla Museum range with Godzilla: The Animated Series statue

The range of small-scale collectible statues will celebrate all iterations of Godzilla throughout its history, from its most iconic looks to new artist interpretations.

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