Film & TV

Austin Gayne – Owner and CEO of SuperX – on bringing iconic characters into activewear.

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

“With pent up demand and a highly engaged audience, there are number of best-in-class partners in key categories that are being secured,” said Brandship Founder and CEO Lisa Shapiro.

“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylised product,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.

“This brand extension helps to demonstrate the huge affection that exists for this fantastic property,” said Adam Bass, Director at Golden Goose.

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.

“As Bluey fandom continues to soar, we look forward to bringing even more Bluey stories inspired by the beloved TV show to families,” said Jan Paterson, Director of Book and Audio Publishing at BBC Studios.

“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.