Rare teams with Disney to bring Pirates of the Caribbean to Sea of Thieves

“The sense of fun, wonder and the imaginative spirit that we hold real affection for in the world of Pirates of the Caribbean always felt like it could be complementary to the world of Sea of Thieves,” said Sea of Thieves’ Executive Producer Joe Neate.

Stephanie Kupperman on launching her own agency, Licensing 360, as a result of lockdown madness

Stephanie Kupperman on cult movies – and the ethos behind new agency Licensing 360.

Netflix launches online store selling apparel and lifestyle products based on brands like Lupin, Yasuke and Eden

“We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games,” said Josh Simon, VP of Consumer Products at Netflix.

Acaill & Skye’s Mhairi Muncaster reveals why Walthamstow Wetlands is the ideal home for the new Moomins exhibition

Mhairi Muncaster on working with The Moomins – and not exploiting their creator as a brand.

Netflix teams with Fever to launch Money Heist: The Experience at secret locations around the world

“Slip into your red jumpsuit, put on the iconic Dali mask, and step into the world of the heist for an experience of a lifetime,” said Greg Lombardo, Head of Experiences at Netflix.

Designer Scott Rogers and Ravensburger’s Cassidy Werner on bringing Alien to the tabletop with Fate of the Nostromo

Scott and Cassidy shed light on bringing the fear and tension of the iconic film to a board game experience.

Cheers and booze for Harrogate Tipple’s Steve Green as he talks Downton Abbey gin

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

Dean’s Michael Louw on how brand collaborations are helping expand the shortbread firm’s audience

We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.

Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

A24 launches role-playing game and candle inspired by its upcoming film, The Green Knight

The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.

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