Film & TV

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

We caught up with MIZIZI Founder Paakow Essadoh and Designer Kenneth Obeng to learn more about the origins of the company, how it approaches designing for brands and what fuels their creativity.

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.

We caught up with David to find out more about his approach to toy design – and what a brand needs to be successful in the action figure space.

Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.

Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.

“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.

We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.

We caught up with Producer and Franchise Developer Vincent Imaoka to find out about his career to date, including successfully giving brands the anime treatment.