Film & TV
Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions
We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.
Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream
Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.
How Pinfinity founder Caleb Paullus brings brands to life with enamel pins
Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!
Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland
The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.
The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing
Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.
MIZIZI’s Paakow Essandoh and Kenneth Obeng on bringing Black Panther and Coming to America into streetwear
We caught up with MIZIZI Founder Paakow Essadoh and Designer Kenneth Obeng to learn more about the origins of the company, how it approaches designing for brands and what fuels their creativity.
Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show
Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.
Cubles to expand its Little House on the Praire paper toys range
“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.
Toy designer David Vonner on Evel Knievel, Marvel and the classic stories that fuel new brands
We caught up with David to find out more about his approach to toy design – and what a brand needs to be successful in the action figure space.
From He-Man and Bumblebee to Action Man and RoboCop… David Born lifts the lid on the power of characters
Born Licensing’s David Born on why He-Man has the power to sell… And why licensing characters needn’t be tough.