Film & TV
Bésame’s Gabriela Hernandez on the detective work that goes into bringing brands like Mary Poppins into cosmetics
Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.
Games Workshop readies Warhammer’s move into film and TV as Finn Arnesen joins as Head of Entertainment Development
“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.
BrandFocus’ Michele Pearce on Scalextric opportunities, Street Fighter rubber ducks and licensing evolutions
We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.
Producer Vincent Imaoka on bringing brands like Pacific Rim into anime
We caught up with Producer and Franchise Developer Vincent Imaoka to find out about his career to date, including successfully giving brands the anime treatment.
Licensing Haüs helms partnerships push for John Wayne
“We look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” said Licensing Haüs’ Maria Alcaide.
Paramount+ readies new shows for The Italian Job, Grease and Flashdance
New streaming service will also house live-action Dora the Explorer and The Fairly OddParents shows, as well as a CG reboot of Rugrats.
Thunderbirds: the legend and legacy of the Anderson brand live on as we talk to Jamie Anderson
Jamie Anderson on serving brands that defined our childhoods.
“It’s been one of the hardest creative adventures of my life”: Inside Shaun the Sheep’s Circus Show with Circa’s Yaron Lifschitz
Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.
Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion
The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.
KidsKnowBest’s Joel Silverman on creativity, grabbing attention and his dream client
We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.