Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit

Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.

Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides

Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.

Mad Beauty details latest line-up, including Rocky Horror, Disney and pet care launches

“Rocky Horror is more than just a show – it’s a cultural phenomenon,” said Trevor Cash, Director of Mad Beauty.

Moonbug’s Jo Galpin on community, collaboration and creativity

Jo Galpin – International Hardlines Manager and Cross-Category Manager for Italy & the Middle East at Moonbug Entertainment – talks us through her approach to crafting collabroations for IP like Blippi, CoComelon and Morphle.

Wicked gets the Squishmallows treatment

The range kicks off with Glinda and Elphaba Squishmallows.

The Op Games launches Ouija: Beetlejuice Edition

“Ouija is such a classic, mystifying board game and we’re so excited to pair it with a perfect partner in Ouija: Beetlejuice Edition,” said Dane Chapin, CEO of The Op.

HMD launches Barbie flip phone

“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.

Moose Toys kicks off Tile Town range with Bluey and Jurassic World sets

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

CAMP’s Bluey experience heads to flagship New York store

“The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store,” said Jenica Myszkowski, CAMP’s CEO.

Fabergé launches Beetlejuice Beetlejuice jewellery collection

“Throughout the films, Betelgeuse is dressed in a black and white suit, so we have dressed our collection in the same style to epitomise this,” said Liisa Tallgren, Fabergé’s Head of Design.

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