Film & TV

The album’s 12 original tracks are designed to evoke locations within the Forgotten Realms.

“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

“Our team is dedicated to delivering an unforgettable adventure that captures the essence of The Traitors while adding our own creative twist,” said Elliot Hargreaves, Joint-CEO of Immersive Everywhere.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

“We have already had wonderful feedback from the licensees who have seen the guide and hope other industry professionals can benefit from it,” said Alex Sanson, Senior Brand Manager at Magic Light Pictures.

“The Wiggles’ TV, music, touring, and YouTube numbers are massive, and they represent core areas of focus as we look to build and strengthen our presence in the US and UK markets,” said Tom Punch, Managing Director at Haven Licensing.

“We see endless opportunities to create unique merchandise featuring renowned Cenobite characters from the franchise,” said Mark Freedman, President of Surge Licensing.

Georgina Hurcombe discusses brand plans for Pop Paper City – and the show’s core message of “doing as well as viewing”.