Hasbro’s Matt Proulx discusses bringing TRANSFORMERS to life through theme parks, dining experiences and more

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

Heinz readies collectibles that transform Ketchup and Mustard bottles into Deadpool and Wolverine

Heinz will release a select number of the Deadpool & Wolverine-inspired collectibles in the US via social media in the upcoming weeks.

Dr Martens teams with Warner Bros for Blade Runner and Mad Max: Fury Roads boots

The 1460 Blade Runner boot is printed with LIKE TEARS IN RAIN, and features a hidden message inside the side zip.

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