Toy Topic to launch Swizzels accessories and ‘make your own’ kits

“We’re very happy to be working with Toy Topic to develop this range of on trend accessories and make your own kits,” said Natasha Dyson, Founder & CEO at Blonde Sheep Licensing.

Blonde Sheep brings Emma Bridgewater and Swizzels together for Love Hearts collection

The range reimagines Love Hearts messages such as ‘Love’, ‘Kiss’, and ‘Hug’ in Emma Bridgewater’s signature style.

Insight Editions to launch Trader Vic’s cookbooks and cocktail books

The licensing deal was facilitated by Perpetual Licensing, Trader Vic’s exclusive licensing agency.

Brand Manager Laura Wood on bringing Bullseye into publishing, AR, beer and more

“We can tap into the joy of nostalgia and the excitement of the new”: Laura Wood, Brand Manager for Bullseye, talks us through the show’s licensing roster.

Saco Foods launches Dolci Frutta Baileys Melting Wafers

“Partnering with the iconic Baileys brand is a fantastic opportunity for Dolci Frutta,” said Tom Walzer, CEO of Saco Foods.

Drinks brand Poppi launches apparel at Target

The limited-edition collection is inspired by the brand’s ‘bright colours, refreshing flavours, and fun aesthetics’.

Minecraft milkshakes land in Australia

The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.

Born to License brings CFR Management Services into licensing with Elf on the Shelf Quick Milk range

“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.

Carolyn Bennett on why Kennet Crayfish Company is putting its name on a surprising product… Gin!

Crazy for crayfish? Carolyn Bennett discusses building a brand with the Kennet Crayfish Company.

The Smiley Company brings S.W.Smiley and Coffee World together for promotional products and collectibles

“We’re thrilled to see the collaboration with S.W.Smiley and Coffee World come to life,” said Janet Martin, Chief Product Officer for Lifestyle and Consumer Products at The Smiley Company.

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