Food & Drink

The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.

“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.

Crazy for crayfish? Carolyn Bennett discusses building a brand with the Kennet Crayfish Company.

“We’re thrilled to see the collaboration with S.W.Smiley and Coffee World come to life,” said Janet Martin, Chief Product Officer for Lifestyle and Consumer Products at The Smiley Company.

“The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.

“This will be a must-have for all Care Bears fans,” said Hyder Haniffa, CEO of Unisnacks.

“Wensleydale Creamery is our longest-standing Wallace & Gromit licensee, and we’re delighted to continue this fantastic relationship with the launch of these special truckles,” said Laura Burr, Senior Brand Manager at Aardman.

The limited-edition Tang Reaper hot sauce combines the Carolina Reaper pepper and ghost chillies, with Tango’s signature tangy orange twist.

“If you are a fan of Reese’s candy, this is the one for you,” said Carys Delve, Marketing Manager at Brand of Brothers.

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.