Wensleydale Creamery launches Wallace & Gromit cheese truckles

“Wensleydale Creamery is our longest-standing Wallace & Gromit licensee, and we’re delighted to continue this fantastic relationship with the launch of these special truckles,” said Laura Burr, Senior Brand Manager at Aardman.

Britvic brings Tango into hot sauce with South Devon Chilli Farm and Nabzy’s

The limited-edition Tang Reaper hot sauce combines the Carolina Reaper pepper and ghost chillies, with Tango’s signature tangy orange twist.

Brand of Brothers teams with The Hershey Company to bring Reese’s ice cream to the UK

“If you are a fan of Reese’s candy, this is the one for you,” said Carys Delve, Marketing Manager at Brand of Brothers.

Born Licensing and Roald Dahl Story Company unite Sainsbury’s and The BFG for Christmas ad

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

Pepsi and Law Roach team up for Wild Cherry-inspired capsule collection

“Working with Pepsi is an opportunity to merge two worlds I know so well – fashion and pop culture,” said stylist Law Roach.

Kate Spade New York readies M&M’S collection of handbags, jewellery and accessories

“We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way,” said Jane Hwang, GM Global for M&M’S.

Beanstalk brings Atari and ThumbsUp together for drinkware, wall art and a mini arcade

“We have developed a fun and innovative range of products that really resonate with the Atari consumer,” said Tanya Dervish, Head of Licensing at Santok.

Hasbro’s Matt Proulx discusses bringing TRANSFORMERS to life through theme parks, dining experiences and more

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

Asembl unites BSc and Perfetti Van Melle for Chupa Chups protein powders and bars

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

“We don’t see any category as off-limits”: Andy Pearson – VP of Creative at Liquid Death – on embracing unconventional collaborations

From cold plunges to voodoo dolls… Andy Pearson on what guides Liquid Death’s approach to product collabs.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.