Food & Drink
Heinz partners with Absolut Vodka on limited-edition pasta sauce
‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ read a statement from Heinz.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
Asembl’s Justin Watson on the ingredients for success with food and drink brand extensions
Asembl MD Justin Watson discusses design, trends and bringing new licensees into licensing.
ARTiSTORY CEO Yizan He on design, storytelling and innovation in museum licensing
ARTiSTORY CEO and Founder Yizan He discusses his aim to change the way that art is shared and experienced through licensing.
Asembl brings Chupa Chups into popcorn with Kinrise
“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.
Chefs Yong Ming Choong and Jacky Lai on bringing Van Gogh’s Sunflowers to life as an afternoon tea experience
Fairmont Singapore’s Executive Pastry Chef Yong Ming Choong and Senior Sous Chef Jacky Lai discuss working with ARTiSTORY to bring Van Gogh’s Sunflowers to life in food.
Beanstalk brings Guinness into Mac & Cheese with Vermont Cheese Products Inc
“The combination of Guinness & Cabot Cheddar gives a gorgeous deep flavour that brings something new and exciting to Mac & Cheese,” said Diageo Licensing Manager, Declan Hassett.
The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations
Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.
The Brand Radar: Costa Coffee, Rolo and food brand experiences
Sparked by a Valentine’s Day partnership between Costa and Rolo, Start Licensing’s Ian Downes looks at how food brands reach new consumers.