Domino’s details Crash Bandicoot collaboration for its mascot, the Noid

From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.

The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing

In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.

Harry Potter New York store to boast themed areas, VR experiences and exclusive products

The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.

Colin the Caterpillar vs Cuthbert the Caterpillar: Does the case have legs?

Wynne-Jones IP’s Victor Caddy looks at the case of clashing cakes and what it means for the future of both brands.

Doughnut Time moves into fashion with Bite Gear apparel collection

The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.

Grupo Modelo teams with Francobolli to launch world’s first Corona store

The site at Mexico’s Cancun airport houses two Corona stores as well as two kiosks.

Reebok teams with Hasbro for Candy Land footwear collection

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

Tony’s Chocolonely moves into beer with BrewDog collaboration

“We’re honoured to be collaborating with one of our all-time favourite companies Tony’s Chocolonely,” said James Watt, BrewDog CEO and Co-Founder.

TV channel Dave teams with Firebox to launch Dave’s Flat Pack Pub

“Everyone loves a local pub and it doesn’t get more local than this – in the garden, in the lounge, in the bath – we’ve designed a pub that fits in anywhere,” said Luke Hales, channel director for Dave.

Scruffy Dog CEO Joe Bright on the magic of turning brands into entertainment experiences

Joe Bright on Scruffy Dog’s creative process, dream brands and what’s next…

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