Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

Blonde Sheep Licensing’s founder, Natasha Dyson, discusses her long career

Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership

PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

Fruit-tella moves into lip balms, accessories and bath fizzers

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Star Trek Spirits launches Romulan Ales

Spirits that boldly go where none have gone before…

The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag

Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio

Coastal Distillery debuts Royal Armouries Gin

“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.

The Brand Radar: A closer look at how brands help brewers stand out

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

Juicy Couture debuts KRAFT Real Mayo collaboration

“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,” said Bailey Schaefer, Senior Manager of Brand Partnerships at Authentic Brands Group.

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