Brewdog brings The Lord of the Rings into beer

It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.

Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

Rose Marketing UK launches Chupa Chups freeze pops

“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way,” said Perfetti Van Melle’s Marta Ballesteros.

SMG’s Gemma Woodward discusses 100 years of The Flying Scotsman – and why the brand is thriving

Toys, teas and tins of treats: Gemma Woodward on why The Flying Scotsman brand isn’t slowing down…

Pretty Cool brings Porsche into ice cream

The ice cream range is inspired by Porsche paint colours, with flavours including Strawberry Red, Macadamia Metallic and Lime Gold Metallic.

Numskull bolsters CosCups range with Rocky

CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.

The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze

Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.

Asmodee Entertainment’s Alexander Thieme on creativity, fandom and having a brand for every licensee

Alexander Thieme ­– Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.

Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

Perfetti van Melle and Pokka launch Gabunomi Chupa Chups strawberry cream soda

The drink is now available in convenience stores and supermarkets across Japan.

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