Food & Drink
Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley
“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.
Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership
The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.
Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.
Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio
“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.
Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.
Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?
WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.
“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,” said Bailey Schaefer, Senior Manager of Brand Partnerships at Authentic Brands Group.