Analogue founder Barry Darnell on Stranger Things ice cream… And Teenage Mutant Ninja Turtles!

Graphic designer Barry Darnell discusses toys he enjoys – and Scoops Ahoy!

Andrew Newlands discusses building the Monty Bojangles brand on playfulness, creativity and exceptional taste

Andrew Newlands, Founder and MD of The Monty Bojangles Co, discusses licensing plans for the award-winning premium confectionery brand.

Hershey experiences on the way from Falcon’s Beyond

“Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways,” said Ernie Savo, President of The Hershey Licensing Company.

Microsoft debuts Xbox Series S toaster

Modelled after the signature design of the console, the toaster imprints the Xbox sphere logo onto bread.

Beanstalk to helm licensing push for HI-CHEW

“With a digitally engaged audience that embraces the brand’s all-natural ingredients, bright colour palette and Japanese heritage, HI-CHEW is establishing a unique position in culture,” said Allison Ames, President and CEO of Beanstalk.

V-SINNE launches Star Trek Stardust Gin

The blue Star Trek Stardust Gin transforms to green with the addition of tonic.

Sofitel St James’s launches Smeg Afternoon Tea experience

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

Empirical brings Doritos into booze with Nacho Cheese Spirit

“It’s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.

Greggs fine dining experience launches at Fenwick, Newcastle

The ‘Bistro Greggs’ menu includes a Steak Bake accompanied by truffled dauphinoise potatoes, green beans and almonds.

The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

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