Food & Drink

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

“It’s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.

The ‘Bistro Greggs’ menu includes a Steak Bake accompanied by truffled dauphinoise potatoes, green beans and almonds.

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

These complete a line-up that also includes an After Eight blanket, pouch and scented candle.

Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.

Products include scented glasses from Tom Davies, chocolate toothpaste from Hismile and a footwear collection with Converse.

“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.

The range is inspired by the fast food brand’s roster of characters, including Grimace, Birdie and the Hamburglar.

PepsiCo is celebrating 10 years of its Design + Innovation division with the launch of a new book: Good Design is For Everyone. We sat down with PepsiCo’s Mauro Porcini to discuss the book – and get his thoughts on creativity, design and brand collabs.