Food & Drink

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

“I’m thrilled by this collaboration with Julie Jaler and Design by Jaler around the common and inclusive values of sharing, laughter and good humour,” said Patrick Tamburlin, Licensing Manager at Bel SA.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

“Sports Illustrated has always had the power to bring people together through compelling storytelling, and the SI Clubhouse aims to embody that spirit for years to come,” said Christian Bullock and Shaun Anderson of Canada’s Define Group.

The rum ‘gives notes of black and white pepper, treacle toffee, vanilla, butterscotch all mixed up with some seriously stand out spices’.

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Jess St. Pierre – Marketing Manager at Carrs Pasties – on wanted to add something new to the market with the firm’s Aardman collaboration.

The creamy liqueur blends the flavours of toasted Eggo waffles, maple syrup and rich butter, with a hint of smoky bacon.