Food & Drink

The Pop-Tarts Frosted Brown Sugar Cinnamon ice cream is inspired by the Jeni’s team’s favourite Pop-Tarts flavour.

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

Meg Hawkins discusses persistence, patience and product development.

Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.

Tetris’ Megan Buettner on how a background in design shapes her approach to brand licensing.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

“We still have plenty of other designs in mind and even other BEL SA brands to explore,” said Christophe Landais, Licensing Manager at Freegun’s parent company Textiss.

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.