Food & Drink
Products of Change launches “game-changing” POC Industry Framework resource
The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.
Banila Co launches Chupa Chups cosmetics
“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.
“Don’t break the model; enhance the idea”: Megan Buettner – Head of Consumer Products at Tetris – on keeping the brand fresh, joyful and relevant
Tetris’ Megan Buettner on how a background in design shapes her approach to brand licensing.
Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?
James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.
Freegun brings The Laughing Cow into underwear
“We still have plenty of other designs in mind and even other BEL SA brands to explore,” said Christophe Landais, Licensing Manager at Freegun’s parent company Textiss.
The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…
What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.
Transport for London appoints IMG as its licensing agent
“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.
Six Star Pro Nutrition launches Frosted Flakes and Froot Loops protein powders
“This epic collaboration is timely as people continue to seek added protein without sacrificing taste,” said Delmarys Garcia, Director, Brand Management at Beanstalk.
Cult Corner: What might fans of The Prisoner look for in newly licensed products?
Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?
Nominations now open for Brands Untapped 100: 2023 Edition
The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.