Babybel moves into socks with Label Chaussette

The launch marks the second collaboration between BEL SA and Label Chaussette following a successful Laughing Cow range.

HelloFresh teams with Marvel for Guardians of the Galaxy snack kit and recipes

The themed kit includes ingredients to make Zarg Nut Bites and Mango Milky Fizz, a drink that’ll debut in Guardians of the Galaxy Vol 3.

The Brand Radar: IFE 2023 highlights potential of licensing in the food and drink sector

Start Licensing’s Ian Downes shares some of his licensing highlights from this year’s IFE show.

Historic Royal Palaces partners with Gin In A Tin for Coronation Gin

“We are delighted to be working in collaboration with Gin In A Tin, who have created a classic product to mark such a magnificent event this year,” said Emma Saunders, Senior Licensing Manager at Historic Royal Palaces.

Miraculous gets its own cereal with Kellogg’s

“We are so proud to offer our fans a new way to interact with their favourite heroes,” said ZAG Founder and CEO, Jeremy Zag.

The Point.1888 brings Barratt Sweets into protein powders with Bulk

“Barratt’s fans will not compromise on flavour and what Bulk has created is a great match,” said Bethan Garton, Chief Commercial Officer at The Point.1888.

The B&LLAs 2023 finalists revealed

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

Heinz partners with Absolut Vodka on limited-edition pasta sauce

‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ read a statement from Heinz.

Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

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