Asembl’s Justin Watson on the ingredients for success with food and drink brand extensions

Asembl MD Justin Watson discusses design, trends and bringing new licensees into licensing.

ARTiSTORY CEO Yizan He on design, storytelling and innovation in museum licensing

ARTiSTORY CEO and Founder Yizan He discusses his aim to change the way that art is shared and experienced through licensing.

Asembl brings Chupa Chups into popcorn with Kinrise

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.

Chefs Yong Ming Choong and Jacky Lai on bringing Van Gogh’s Sunflowers to life as an afternoon tea experience

Fairmont Singapore’s Executive Pastry Chef Yong Ming Choong and Senior Sous Chef Jacky Lai discuss working with ARTiSTORY to bring Van Gogh’s Sunflowers to life in food.

Beanstalk brings Guinness into Mac & Cheese with Vermont Cheese Products Inc

“The combination of Guinness & Cabot Cheddar gives a gorgeous deep flavour that brings something new and exciting to Mac & Cheese,” said Diageo Licensing Manager, Declan Hassett.

The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

The Brand Radar: Costa Coffee, Rolo and food brand experiences

Sparked by a Valentine’s Day partnership between Costa and Rolo, Start Licensing’s Ian Downes looks at how food brands reach new consumers.

Fluxx Gaming debuts SLUSH PUPPiE energy powders

The deal – orchestrated by Pink Key Licensing – will see Fluxx launch SLUSH PUPPiE energy powders in Blue Raspberry and Cherry flavours.

Jeni’s debuts Ted Lasso ice cream

The flavour – named ‘Biscuits with the Boss’ – combines crumbly shortbread cookies with buttery sweet cream.

ARTiSTORY brings The National Gallery and Fairmont Singapore together for ‘Season of Impressionists’ afternoon tea

“We are delighted to offer this distinctive afternoon tea experience inspired by Van Gogh’s Sunflowers and hope to bring a new and different appreciation for this famous art piece through food,” said Robert Strasser, Hotel Manager at Fairmont Singapore.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.