Food & Drink

“Working with Pepsi is an opportunity to merge two worlds I know so well – fashion and pop culture,” said stylist Law Roach.

“We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way,” said Jane Hwang, GM Global for M&M’S.

“We have developed a fun and innovative range of products that really resonate with the Atari consumer,” said Tanya Dervish, Head of Licensing at Santok.

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

From cold plunges to voodoo dolls… Andy Pearson on what guides Liquid Death’s approach to product collabs.

“We know consumers are always looking for ‘something new and different’ and the Funkin IRN-BRU Vodka Martini delivers just that,” said Kenny Nicholson, Head of Brand at IRN-BRU.

Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.

Simon Marjoram discusses Hampton Court Spirits’ story so far – and the potential for future collaborations.

The bottle is inspired by the 2020 rediscovery of Warhol’s Absolut ‘blue’ painting.