Food & Drink

“We know consumers are always looking for ‘something new and different’ and the Funkin IRN-BRU Vodka Martini delivers just that,” said Kenny Nicholson, Head of Brand at IRN-BRU.

Mad Beauty co-founder Julia Cash on design, inspiration and pushing licensors out of their comfort zone.

Simon Marjoram discusses Hampton Court Spirits’ story so far – and the potential for future collaborations.

The bottle is inspired by the 2020 rediscovery of Warhol’s Absolut ‘blue’ painting.

“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.

Only 300 have been made.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.