Food & Drink
Brigit’s Bakery readies Love Hearts Afternoon Tea experience
“The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones,” said Natasha Dyson, Founder and CEO at Blonde Sheep Licensing.
Unisnacks debuts Care Bears beverages
“This will be a must-have for all Care Bears fans,” said Hyder Haniffa, CEO of Unisnacks.
Wensleydale Creamery launches Wallace & Gromit cheese truckles
“Wensleydale Creamery is our longest-standing Wallace & Gromit licensee, and we’re delighted to continue this fantastic relationship with the launch of these special truckles,” said Laura Burr, Senior Brand Manager at Aardman.
Britvic brings Tango into hot sauce with South Devon Chilli Farm and Nabzy’s
The limited-edition Tang Reaper hot sauce combines the Carolina Reaper pepper and ghost chillies, with Tango’s signature tangy orange twist.
Brand of Brothers teams with The Hershey Company to bring Reese’s ice cream to the UK
“If you are a fan of Reese’s candy, this is the one for you,” said Carys Delve, Marketing Manager at Brand of Brothers.
Born Licensing and Roald Dahl Story Company unite Sainsbury’s and The BFG for Christmas ad
“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.
Pepsi and Law Roach team up for Wild Cherry-inspired capsule collection
“Working with Pepsi is an opportunity to merge two worlds I know so well – fashion and pop culture,” said stylist Law Roach.
Kate Spade New York readies M&M’S collection of handbags, jewellery and accessories
“We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way,” said Jane Hwang, GM Global for M&M’S.
Beanstalk brings Atari and ThumbsUp together for drinkware, wall art and a mini arcade
“We have developed a fun and innovative range of products that really resonate with the Atari consumer,” said Tanya Dervish, Head of Licensing at Santok.
Hasbro’s Matt Proulx discusses bringing TRANSFORMERS to life through theme parks, dining experiences and more
As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.