The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

The Brand Radar: Costa Coffee, Rolo and food brand experiences

Sparked by a Valentine’s Day partnership between Costa and Rolo, Start Licensing’s Ian Downes looks at how food brands reach new consumers.

Fluxx Gaming debuts SLUSH PUPPiE energy powders

The deal – orchestrated by Pink Key Licensing – will see Fluxx launch SLUSH PUPPiE energy powders in Blue Raspberry and Cherry flavours.

Jeni’s debuts Ted Lasso ice cream

The flavour – named ‘Biscuits with the Boss’ – combines crumbly shortbread cookies with buttery sweet cream.

ARTiSTORY brings The National Gallery and Fairmont Singapore together for ‘Season of Impressionists’ afternoon tea

“We are delighted to offer this distinctive afternoon tea experience inspired by Van Gogh’s Sunflowers and hope to bring a new and different appreciation for this famous art piece through food,” said Robert Strasser, Hotel Manager at Fairmont Singapore.

Lauren Shipman, Group Brand and Marketing Director at Posh Paws, on why they’re open to anything…

Lauren Shipman, talks Posh Paws, changing landscapes – and what’s on the horizon in plush.

WATCH: Storytelling in Licensing panel discussion

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

Gifts & Concepts debuts Paw Patrol baking range

“We think kids and parents will really love them and hope they will create some special memories together in the kitchen,” said Wouter Struijs, director and owner of Gifts & Concepts.

Ringers Western CEO Andrew MacDonald on bringing Bundaberg Rum into country clothing

Andrew MacDonald – Founder and CEO at Ringers Western – on why his company and Bundaberg Rum go hand in hand.

Ringers Western debuts Bundaberg Rum apparel collection

“We’re excited to be partnering with Ringers Western, another famous Aussie brand that celebrates the good times,” said Bundaberg Rum Senior Brand Manager, Matthew Miles.

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