Food & Drink

Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.

Our chat with CAA Brand Management’s Ellie Parry about being hands-on with brands was our most read interview of the year.

The collaboration with Middle-earth Enterprises was brokered by Asgard Media, who signed Vignobles Bardet as a client during lockdown.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The launch marks the first ever brand collaboration for M&S’ sweets brand.

Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.