Asembl brings Chupa Chups into custard with Pauls

“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

National Lampoon’s Christmas Vacation gets its own beer with BrewDog

The It’s a Beaut Pecan & Toffee Stout combines sweet toffee flavours, roasted cacao and hints of vanilla.

Bubblewrap Waffles debuts Care Bears collaboration

“Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life!” said Sophie Yates, Brand Manager at Bulldog Licensing.

PlayMonster teams with Pastabilities for Yeti in My Spaghetti pasta

The collaboration has come about to celebrate World Pasta Day.

The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews

Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.

Sugarlands Distilling Co brings Eggo Waffles into alcohol with Eggo Nog Appalachian Sippin’ Cream

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands’ Master Distiller.

Warner Bros details expansive consumer products slate for Black Adam

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

Pink Key Licensing’s Richard Pink discusses what the Pan Am brand stands for… And why gin fits the bill!

Richard Pink reveals how Pink Key Licensing and Silent Pool Distillers made Pan Am gin a reality

Sustainable fashion brand Dedicated launches Twin Peaks collection

‘This is our way of celebrating the incomparable show and all the delightfully bizarre and scary characters – looking at you, Bob – of the original line-up,’ read a statement from Dedicated.

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