Food & Drink

Start Licensing’s Ian Downes catches up with the team at Speakeasy, delving into the ice cream firm’s collaborations with brands like Ableforth’s Rumbullion and Lazzaroni’s Limoncello.

Other flavours joining the expanded range includes Cherry Cola Bottle, Wham Rocket, Refreshers and Mini Poppets.

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

“We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” said Todd Kaplan, Chief Marketing Officer at Pepsi.

Fresh from a day at IFE 2022, Brands Untapped’s Billy Langsworthy looks at how the food and drink industry is engaging with the world of brand extensions.

The range will kick off with The Heinz Cookbook in May, followed by official Ketchup, HP Sauce, Beanz and Lea & Perrins books.

Kith launched a Cheerios Bodega pop-up in Brooklyn to celebrate the launch and raise funds to support those impacted by the humanitarian crisis in Ukraine

Fans of the brand can pose with large colourful Chupa Chups displays across Terminal 3.

ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.

The hand-iced range recreates the design of Emma Bridgewater’s pink heart pottery.