Food & Drink
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
Asembl brings Perfetti Van Melle and Frostbland together for Chupa Chups body mist
“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.
Toxic Waste ice cream, lollies and drinks on the way from CRC Innovations
Caroline Mickler has also secured a deal with Heathside Trading for Toxic Waste plush, clip-ons and keyrings.
ToolPRO launches Bundaberg Rum tool cabinet
Available exclusively at Supercheap Auto and orchestrated by Asembl, the Bundaberg Rum tool cabinet boasts a Hickory wood top, 20kg drawer load capacity and a bottle opener on side.
Hasbro teams with Gong cha for Magic: The Gathering tea range
The range includes Liliana’s Necrofancy Taro, Ajani’s Inspiring Latte and Teferi’s Cookie Tea.
Spirit Halloween teams with PepsiCo for MTN DEW costumes
“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season,” said Kym Sarkos, Executive Vice President at Spirit Halloween.
Warner Bros to open first FRIENDS-inspired Central Perk Coffeehouse in 2023
“We’re looking forward to giving fans a Central Perk of their own,” said Peter van Roden, SVP of Warner Bros. Themed Entertainment.
Brewdog brings The Lord of the Rings into beer
It marks the latest brand collaboration for BrewDog, following recent launches with Quorn, Candy Kittens and Joe & Seph’s.
Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves
Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.
Rose Marketing UK launches Chupa Chups freeze pops
“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way,” said Perfetti Van Melle’s Marta Ballesteros.