WildBrain CPLG’s Jasen Wright on design, authenticity and the rise of playful collaborations

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

D1 Milano’s Dario Spallone on creating watches for brands like A Clockwork Orange, Gremlins and Chupa Chups

Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.

KFC teams with Pillow Pets for giant Chicken Sandwich Snuggler plush

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

Camden Town Brewery gets its own apparel collection with Percival

“We have loved Camden for a long time, and they’ve been keeping the Percival HQ fridge stocked for as long as we can remember – It’s a natural fit,” read a statement from Percival.

Pink Key Licensing’s Nancy Jones on creating perfect products for Pringles

What’s the ethos of Pringles? Nancy Jones discusses Pink Key Licensing’s products, passion and process.

Primark readies limited-edition Greggs clothing collection

“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK,” said Raymond Reynolds, Business Development Director at Greggs.

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