Food & Drink
SMG’s Gemma Woodward discusses 100 years of The Flying Scotsman – and why the brand is thriving
Toys, teas and tins of treats: Gemma Woodward on why The Flying Scotsman brand isn’t slowing down…
Pretty Cool brings Porsche into ice cream
The ice cream range is inspired by Porsche paint colours, with flavours including Strawberry Red, Macadamia Metallic and Lime Gold Metallic.
Numskull bolsters CosCups range with Rocky
CosCups are Numskull’s range of premium cosplaying, ceramic drinking cups.
The Brand Radar: Kylie Minogue prosecco rosé, Benchmark Drinks and how brands thrive in booze
Start Licensing’s Ian Downes looks at how brands can thrive in the alcohol space – and why booze brands themselves are soaring in areas like snacks, fashion and accessories.
Asmodee Entertainment’s Alexander Thieme on creativity, fandom and having a brand for every licensee
Alexander Thieme – Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.
Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference
Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.
Perfetti van Melle and Pokka launch Gabunomi Chupa Chups strawberry cream soda
The drink is now available in convenience stores and supermarkets across Japan.
Warner Bros partners with Vintage Wine Estates for House of the Dragon wine collection
The collection celebrates the upcoming launch of the Game of Thrones prequel series, House of the Dragon.
BrewDog brings Quorn into beer
The ‘meat-free’ beer is a golden Mexican Vienna Lager with ‘toasty breadcrumb notes balanced by aromas of citrus’.
Epic Rights to helm global merch push for New Kids on the Block
“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.