Food & Drink
“We wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.
Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.
Dead Sled Coffee’s Mike Thorwart on bringing horror icons like Bela Lugosi and Vincent Price into coffee
We caught up with Dead Sled’s Co-Owner and Head of Product Development, Mike Thorwart, to discuss how Dead Sled translates brands into coffee.
Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.
Bloody Disgusting teams with Dead Sled Coffee to launch its first licensed coffee, the Bloodbath Blend
The coffee has launched to celebrate the horror site’s 20th anniversary.
The Brand Radar: Kimm & Miller, Only Fools and Horses and keeping classic brands alive through creative design
Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.
Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross
Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.
Scottish FA’s Steven Romeo on launching product that’s grounded in quality, authenticity – and not afraid to be Scottish
With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.
Start Licensing’s Ian Downes looks at how restaurant brands like Wagamama, Harry Ramsden’s and Yo! Sushi are embracing the retail space with licensed ready meals, sauces and cooking kits.
When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.