Food & Drink

Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.

“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.

Hard Mtn Dew is available in several States across the US, with more being added throughout the year.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.

The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.

The range includes a Dr. Ian Malcolm-inspired toy, a dinosaur wearable headpiece and Raptor Scraps treats.

The collection boasts nods to Coke ads, slogans and logos from the past, including the Eighties ‘Coke Is It!’ tagline.

The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.

Brands including Swatch, McDonald’s and Peppa Pig have launched Jubilee-inspired products and experiences.

“This collaboration – the largest we’ve done to date – is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community,” said Isaac Larian, Founder and CEO at MGA Entertainment.