Food & Drink
Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.
Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing
We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.
OddFellows’ Chris DiVito and Mohan Kumar on bringing ODB into ice cream – and the brands they’d love to work with
OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.
The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.
The roof, designed to look like the foam on a Heineken beer, is translucent so consumers can enjoy the sun, removing the use of lights and reducing energy usage.
Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.
SK Take 2 is limited to 1,000 four-packs, and the release will support Stagehand: The PSA Welfare and Benevolent Fund
“We wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.
Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.
Dead Sled Coffee’s Mike Thorwart on bringing horror icons like Bela Lugosi and Vincent Price into coffee
We caught up with Dead Sled’s Co-Owner and Head of Product Development, Mike Thorwart, to discuss how Dead Sled translates brands into coffee.