Campbell’s teams with CAMP for soup-scented candles

The limited edition Campbell’s candles come in two scents: Tomato Soup & Grilled Cheese and Chicken Noodle Soup

Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics

Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.

Cereal Killer celebrates upcoming Scream movie with tie-in cereal

Strawberries & Scream is described as being ‘packed with a strawberry and cream punch and loads of strawberry jelly bits.’

Ben & Jerry’s teams with Chance the Rapper for Mint Chocolate Chance ice cream

Mint Chocolate Chance was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.

Our top ten most read articles of 2021

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

Sarah Goldhawk joins Brands Untapped as Business Development Manager

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

Reemsborko to helm licensing push for artist Matt Bailey

“Reemsborko constantly seeks the most interesting IP out there,” said Reemsborko’s Max Arguile.

“It celebrates two British passions – drinking tea and getting tattoos!”: Sophie Jonas-Hill on winning License This! with Tea for Tattoo

To find out more about the origins of Tea for Tattoo and where the award-winning brand is looking to go, we put the kettle on and sat down with Sophie.

Pizza Express debuts beer collaboration with Meantime

The Pizza Pale beer is ‘hoppy with fruity Citra’ and has been ‘crafted to make the perfect pizza partner,’ according to Pizza Express.

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