Food & Drink

“Brand partnerships are on the rise with shoppers seeking authentic flavours and new experiences,” said Gareth Turner, Head of Marketing at Weetabix.

The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.

The launch celebrates a new look for the ice cream brand.

The name change comes as CAA acquires full ownership of the business.

The doll lands in Japan later this month.

The Science Museum’s Senior Partnerships Manager, Gemma Woodward, on partners, product and more.

Start Licensing’s Ian Downes catches up with the team at Speakeasy, delving into the ice cream firm’s collaborations with brands like Ableforth’s Rumbullion and Lazzaroni’s Limoncello.

Other flavours joining the expanded range includes Cherry Cola Bottle, Wham Rocket, Refreshers and Mini Poppets.

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

“We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” said Todd Kaplan, Chief Marketing Officer at Pepsi.