Food & Drink

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

“We have loved Camden for a long time, and they’ve been keeping the Percival HQ fridge stocked for as long as we can remember – It’s a natural fit,” read a statement from Percival.

What’s the ethos of Pringles? Nancy Jones discusses Pink Key Licensing’s products, passion and process.

“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK,” said Raymond Reynolds, Business Development Director at Greggs.

The range spans three monochromatic shades inspired by popular Chupa Chups flavours.

Wynne-Jones IP’s Victor Caddy looks at the recent verdict in the case of the clashing cakes – and what it says about IP protection in this sector.

The five card range has been designed by illustrator Karis Richards.

The founder of Small Fries Games, Nat Marco, talks about developing ideas – and taking a bold step toward licensing…