Food & Drink
6IXTY8IGHT debuts Chupa Chups collection
The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.
Heinz teams with Walkers for Monster Munch Mayonnaise
The limited-edition launch combines the tangy flavour of Pickled Onion Monster Munch crisps with Heinz’s Mayonnaise.
WildBrain CPLG bolsters Spin Master partnership to include representation for Vida the Vet, Rubik’s and Tech Deck
“Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families,” said Meike de Vaere, SVP Partnerships & Business Development, WildBrain CPLG.
Surge named global licensing agent for Hellraiser
“We see endless opportunities to create unique merchandise featuring renowned Cenobite characters from the franchise,” said Mark Freedman, President of Surge Licensing.
Dour Darcels CEO Jack Yeung takes us inside the brand’s collaboration with Chupa Chups
“These characters can captivate a new generation”: Dour Darcels CEO Jack Yeung on why Chupa Chups felt like an authentic partnership.
Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit
Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.
The Brand Radar: Lillet, Emily in Paris and licensing’s love affair with the food and drink sector
Start Licensing’s Ian Downes looks at the FMCG sector, revealing some highlights from the summer.
New Holland Brewing Co. teams with Hasbro for Dungeons & Dragons whiskey
“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.
Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides
Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.
Reemsborko’s Max and Lucy Arguile on crafting a Naruto pop-up dining experience
“The drinks are colour-coordinated to match different characters”: The team at Reemsborko talk us through their latest collaboration with Japan Centre.