BRZRKR has “all the ingredients to become the next big comic universe”, says IMG

IMG is looking to bring the comic book brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.

Blonde Sheep Licensing brings Love Hearts into pet care with Assured Products

The Love Hearts range spans pet shampoos and cleaning products, as well as calming sprays and pet colognes.

WildBrain CPLG’s ASPIRE division welcomes Columbia University and University of Cambridge to its portfolio

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

“Cutting-edge creative is our superpower”: Hasbro’s Marianne James on championing great design

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

Meghan Cole – Head of Retail at Shakespeare’s Globe – on bringing the bard’s brand into tea, tees and toys

Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

Design by Jaler readies The Laughing Cow homeware

“I’m thrilled by this collaboration with Julie Jaler and Design by Jaler around the common and inclusive values of sharing, laughter and good humour,” said Patrick Tamburlin, Licensing Manager at Bel SA.

Bluey, Barbie and Squishmallows among ‘License of the Year’ finalists at Toy of the Year awards

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

Sports Illustrated Clubhouse experience opens in Vancouver

“Sports Illustrated has always had the power to bring people together through compelling storytelling, and the SI Clubhouse aims to embody that spirit for years to come,” said Christian Bullock and Shaun Anderson of Canada’s Define Group.

KFC team with Dead Man’s Fingers for 11 Herbed and Spiced Rum

The rum ‘gives notes of black and white pepper, treacle toffee, vanilla, butterscotch all mixed up with some seriously stand out spices’.

Was Waddingtons’ Milk Tray Man board game ahead of its time?

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

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