Food & Drink

“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.

“Yo Mama’s Foods’ passionate fanbase and phenomenal growth make it an ideal candidate for strategic brand extensions that align with its wholesome, humorous and heartwarming values,” said Ari Freedman, VP of Licensing at Surge Brands.

The Potions Cauldrons Group’s Ben Fry and Speak Consulting’s Graham Speak on bringing something different to the drinks aisle.

“WeightWatchers has decades of credibility in this space, and we know that consumers will be eager to see how this expansion unfolds,” said Ciarán Coyle, President and CEO of LMCA.

The line debuts with Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.

“Bacon Up’s rich heritage and incredible momentum make it an exciting brand to expand through licensing,” said Ari Freedman, Vice President of Surge Brands.

Ari Freedman, VP of Licensing at Surge Brands, on what pulls him towards certain brands – and how he fuels his creativity.

The partnership celebrates Strait’s latest album and the bottle features artwork inspired by the album design.

The Furblet comes with a plastic Reese’s cup to sit in.

“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.