Food & Drink

The line debuts with Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.

“Bacon Up’s rich heritage and incredible momentum make it an exciting brand to expand through licensing,” said Ari Freedman, Vice President of Surge Brands.

Ari Freedman, VP of Licensing at Surge Brands, on what pulls him towards certain brands – and how he fuels his creativity.

The partnership celebrates Strait’s latest album and the bottle features artwork inspired by the album design.

The Furblet comes with a plastic Reese’s cup to sit in.

“The MTA is much more than a transit system – it’s a cultural touchstone that reflects the fast-paced, buzzing energy of New York City,” said Robert M. Schwartz, Vice President at IMG Licensing.

“These new launches ensure that Bluey fans can experience the beloved brand beyond the screen in ways that are fun, practical, and accessible,” said Anita Majhu, Head of Licensing for Softlines at BBC Studios.

“We’re thrilled to bring the iconic flavour of Guinness to a new snacking experience,” said Declan Hassett, Senior Brand Manager at Diageo.

Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.

“From ice cream and snack foods to merchandise and collectibles, the opportunities for Cookie Dough Bites are endless,” said Ari Freedman, Vice President of Licensing at Surge Brands.