Food & Drink
Pink Key Licensing’s Nancy Jones on creating perfect products for Pringles
What’s the ethos of Pringles? Nancy Jones discusses Pink Key Licensing’s products, passion and process.
Primark readies limited-edition Greggs clothing collection
“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK,” said Raymond Reynolds, Business Development Director at Greggs.
Perfetti Van Melle partners with D1 Milano for Chupa Chups watch collection
The range spans three monochromatic shades inspired by popular Chupa Chups flavours.
Colin the Caterpillar vs Cuthbert the Caterpillar: The verdict – and what it means for your brand
Wynne-Jones IP’s Victor Caddy looks at the recent verdict in the case of the clashing cakes – and what it says about IP protection in this sector.
Moonpig launches Ben & Jerry’s Valentine’s Day card collection
The five card range has been designed by illustrator Karis Richards.
Nat Marco – founder of Small Fries Games – reveals how Pringles Pop Quiz got to market… And why she’s old school!
The founder of Small Fries Games, Nat Marco, talks about developing ideas – and taking a bold step toward licensing…
“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands
Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…
Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more
Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.
M&M’S details inclusive brand refresh, including character revamps and updated tone of voice
“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President at Mars Wrigley.
Great British Bake-Off: The Musical to debut this summer
The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.