Food & Drink
Walkers enters apparel sector with Poetic Brands
“Walkers is a dream property to work with as it holds a place in the hearts of many,” said Elliott Matthews, Managing Director of Poetic Brands.
Ed Gamble and James Acaster’s Off Menu podcast gets apparel collection with Percival
The Percival range spans sweatshirts and t-shirts embodied with icons like a genie’s lamp, ice cream and pizza slices featuring James and Ed.
Campbell’s teams with CAMP for soup-scented candles
The limited edition Campbell’s candles come in two scents: Tomato Soup & Grilled Cheese and Chicken Noodle Soup
Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products
Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.
The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics
Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.
Cereal Killer celebrates upcoming Scream movie with tie-in cereal
Strawberries & Scream is described as being ‘packed with a strawberry and cream punch and loads of strawberry jelly bits.’
Ben & Jerry’s teams with Chance the Rapper for Mint Chocolate Chance ice cream
Mint Chocolate Chance was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.
Our top ten most read articles of 2021
Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.
Sarah Goldhawk joins Brands Untapped as Business Development Manager
“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.
Reemsborko to helm licensing push for artist Matt Bailey
“Reemsborko constantly seeks the most interesting IP out there,” said Reemsborko’s Max Arguile.