Food & Drink

In keeping with the theme of the show, there are hidden messages scrawled on the bottle that can only be seen under UV light.

Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.

“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.

The selections include a Double Pepperoni & Spicy Honey Spaghetti and a Spicy ‘Nduja Sausage & Fior di Latte Mozzarella Lasagne.

Will Stewart, founder of The Point.1888, on growing the company – and launching a marketing agency.

Triclops Studio’s Rob Ames and Luc Hudson, Beams International’s Emma Coote and Tomato Source’s Emma Beeson share their suggestions as to what brands are ripe for a beer collaboration.

Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.

Fresh from debuting the first beer in the Catan series, we caught up with Champion founder Hunter Smith to find out more how he approached bringing a board game brand into beer.

Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.

“We’re working closely with suppliers, families, play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials,” said McDonald’s Chief Sustainability Officer Jenny McColloch.